A morning rush rolls through the Orange County Convention Center as trade show exhibit companies Orlando line up booths that display their products. Potential investors and consumers wander in waves, searching for products that align with their interests and catch their attention.
In this competitive environment of noise and novelty, a brand can only stand out by creating a moment that lingers. In this article, we will discuss how to create that very moment and strategies that can make a mark on your visitor’s mind, converting curiosity into active participation.
Engagement Strategies that Draw the Crowd
Attendees exploring a trade show experience a flood of sensory stimuli in the form of light, motions and different brand hoardings. This makes people avoid strolling and resort to scanning, sorting and selection. Various strategies that could help your exhibition booth to make a statement in the short attention span of a visitor in a crowded space are stated below:
- Create an Experience Zone
Several successful trade show companies Orlando opt for a space within the exhibition booths that tries to appeal to the five human senses in any way, especially sight. This is because vision is the primary information highway for the brain and helps to lock attention before distraction can steal it.
Cleverly navigate the traffic to the experience zone through custom-designed pathways that feature posters depicting the brand image and taglines. Repeated mention of the logos in your stand walls helps in better memory retention and associates familiarity with your brand. Introduce a signature scent that triggers comfort or interest, which can effectively slow down the movement of your audience, increasing the possibilities of further exploration.
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