KhetiGaadi was not built in a boardroom. It began in the fields, shaped by real experiences, real challenges, and a deep understanding of Indian agriculture. The journey traces back to 2013, when a simple but powerful problem was identified—farmers did not have access to the right information. Even basic tractor specifications, pricing, and implement details were often incomplete or unavailable, sometimes even from manufacturers themselves. As a result, purchasing decisions were not always based on actual farm requirements, but influenced by local opinions and informal advice. For a farmer, a tractor is not just a machine; it is an aspiration and a long-term investment. Yet, without clarity, this aspiration often led to inefficient choices.