I'm cool with branded residences: the name itself doesn't guarantee happiness, but it often sets the level of service and expectations for detail. Fairmont Residences seems like a story about the habit of comfort—when you want everything to work "like a good hotel," but it's still your home. Halfway through reading, I opened https://buy-dubai.ae/projects/fairmont-residences and liked how you could understand the concept without the unnecessary hype. Al Marjan adds a resort context here, where the residence format feels especially natural.