As the cryptocurrency landscape continues to evolve, 2025 has witnessed a surge in strategic partnerships aimed at enhancing the ecosystem's robustness and accessibility. Here's a roundup of some of the most notable collaborations this year:
FalconX and Standard Chartered: Bridging Traditional Finance and Crypto
In a significant move, crypto prime broker FalconX partnered with global banking giant Standard Chartered to cater to institutional crypto investors. This alliance allows FalconX to leverage Standard Chartered's banking and foreign exchange services, facilitating faster settlements and improved capital efficiency for its clients. The collaboration underscores the growing institutional demand for digital assets through traditional financial channels.
Tether, SoftBank, and Jack Mallers Launch "Twenty One"
Tether and SoftBank Group, alongside Jack Mallers, introduced "Twenty One," a Bitcoin-native company formed through a business combination with Cantor Equity Partners. With over 42,000 Bitcoin at launch, Twenty One aims to maximize Bitcoin ownership per share and develop Bitcoin-focused financial products, marking a significant step in institutional Bitcoin adoption.
Crypto.com and Green Dot: Enhancing Banking Services
Crypto.com teamed up with Green Dot Corporation to offer new banking and money management tools. Through Green Dot's embedded finance platform, Arc, Crypto.com users can seamlessly convert digital assets to fiat currency, access funds at Green Dot locations nationwide, and earn interest, bridging the gap between digital and traditional finance.
Trump Media and Crypto.com: Launching Crypto ETFs
Trump Media & Technology Group announced a partnership with Crypto.com to launch a series of exchange-traded funds (ETFs) under the Truth.Fi brand. These ETFs are expected to comprise digital assets and securities with a "Made in America" focus, providing investors with diversified exposure to the crypto market.
Bitget and SWEAT: Merging Fitness with Crypto Rewards
Bitget, a leading cryptocurrency exchange, partnered with SWEAT to transform daily physical activity into crypto rewards. Unveiled at the Dubai Esports Festival 2025, this collaboration introduces innovations like SWEAT's AI movement coach and expanded multi-chain wallet capabilities, promoting a healthier lifestyle while engaging users in the crypto ecosystem.
Crypto.com and KSNET: Facilitating Crypto Payments in South Korea
Crypto.com joined forces with KSNET to enable cryptocurrency payments for foreign travelers in South Korea. This partnership aims to enhance the usability of digital currencies in everyday transactions, making it more convenient for tourists to use crypto during their visits.
21.co and Crypto.com: Enhancing Liquidity for Wrapped Tokens
In a strategic partnership, 21.co, the parent company of 21Shares, collaborated with Crypto.com to enhance liquidity and custody solutions for 21.co's wrapped tokens. This alliance focuses on integrating 21BTC with Crypto.com's platform, providing users with improved access to crypto assets.
These partnerships highlight the dynamic nature of the crypto industry in 2025, reflecting a trend towards greater integration between digital assets and traditional financial systems, as well as innovative approaches to user engagement and adoption.
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