Medical Tourism Market and Products

One of the key focuses of research by foreign scholars is the Medical Tourism market and products. The Medical Tourism market has great potential worldwide. Despite being hit by the global financial crisis, the Medical Tourism industry still shows a rapid growth momentum and has become an unstoppable trend. At present, it seems that developing countries are the majority of Medical Tourism destinations.

The evolution of the Medical Tourism market has gone through three stages: Initially, developed countries had advanced Medical technologies and levels, thus attracting medical tourists from other countries to seek medical treatment and travel. The second stage is that with the improvement of medical technology in developing countries and their continuous exploration of traditional medical techniques, coupled with relatively low medical costs, many tourists have been attracted to seek medical treatment there. The third stage is the mutual mobility of Medical tourists between developed and developing countries. In terms of Medical Tourism products, each Medical Tourism destination develops Medical products based on local conditions. The differences in Medical Tourism resources are relatively large, which is one of the important factors to attract Medical Tourism consumers.

Medical Tourism Consumer Motivation and behavior

The choice of Medical destinations by medical tourists is influenced by their motivations and behaviors.

The main factors are as follows:

Low medical costs and time savings in medical treatment;

Seek more sophisticated medical skills and higher-quality medical services;

While receiving treatment at the destination, tourists can also enjoy sightseeing.

Meet one's own needs and protect personal privacy;

Make oneself have a healthy body;

Reproductive motivation is also one of the important motivations for Medical Tourism nowadays.

Medical Tourism utility

Medical Tourism, as an emerging industry that combines the Medical and Tourism sectors, has brought about many economic and social effects. Especially for Medical Tourism powerhouses, these countries or regions attract tourists with their high-quality medical standards, services and medical resources. It has brought considerable economic income to the tourist destination. The development and improvement of the health care industry can enhance the attractiveness of local tourism, attract more inbound tourists, and further increase local tourism revenue.