We all have moments we don’t talk about.

Things we regret. Things we did or didn’t say. People we let down. Apologies we never sent. Messages we left on read because we didn’t know how to respond. People we loved, but couldn’t hold on to. People who needed us, and we didn’t show up.

That’s what the Bad friends Hoodie is about.

Not just the friend you were to others, but the friend you’ve been to yourself. It’s about owning your flaws, your silence, your distance, your absence — and wearing it honestly. It’s about growing up, looking back, and realizing: sometimes, the damage wasn’t intentional — it was emotional.

This hoodie isn’t a flex. It’s a confession.

We’ve All Been the Bad Friend

We’ve all ghosted someone — not because we didn’t care, but because we were overwhelmed. We’ve all said the wrong thing, or nothing at all. We’ve hurt people we loved. And we’ve been hurt by people who said they’d never leave.

We’ve all been the friend who could’ve done better.

This hoodie was made for that truth — the one most people are scared to admit. The one you carry quietly. The one you pretend didn’t happen but still shows up in your dreams, your playlists, and the people you miss in silence.

The Badfriend Hoodie isn’t about shame. It’s about growth. It’s about finally being honest with yourself, even when no one’s watching.

The Design Speaks Without Words

Everything on this hoodie is intentional. It’s clean, simple, and loud in the quietest way.

• Chest Embroidery – “BADFRIEND” in bold lettering. No distractions. Just the word itself — raw, real, uncomfortable. And true.

• Left Sleeve Stitch – A broken heart icon, placed near the wrist. For the things you’ve carried with you. For the friendships you couldn’t fix.

• Inner Tag Message – “This isn’t who I wanted to be, but it’s who I became.” A personal note stitched into the collar. Hidden. Like most truths.

• Optional Back Graphic (Limited Drop) – “I loved you wrong, but I loved you real.” Because sometimes love wasn’t enough — but it was still honest.

This hoodie doesn’t scream. It lingers.

Fit & Feel – Made for the Ones Still Figuring It Out

The Badfriend Hoodie is oversized and heavy — not just in fabric, but in feeling. It’s the one you grab when you’re not okay. When you’re quiet. When you’re remembering things you can’t change.

• Oversized Fit – Drop shoulders and a loose body for that relaxed, disappeared-inside-it silhouette.

• Heavyweight Cotton Fleece (500gsm) – Durable and warm. For cold mornings and colder memories.

• Double-Lined Hood – When you want to hide from the world and let the music speak.

• Front Pocket – For your hands, your phone, or that note you never sent.

It’s not fast fashion. It’s slow healing.

Colors That Say What You Can’t

Each colorway is a feeling:

• Midnight Black – For the nights you stayed up rewriting the past.

• Stone Grey – For the in-between. The silence. The awkward goodbyes.

• Faded Rose – For the love that didn’t make it, but still mattered.

• Washed Bone – For the quiet peace of letting go.

You don’t choose a color — you recognize it.

Who’s It For?

This hoodie is for:

• The friend who drifted and didn’t know how to come back.

• The one who forgave others but forgot to forgive themselves.

• The one who left, thinking it was better that way.

• The one who still cares, even if they never say it out loud.

It’s for the people who feel too much and say too little.
The ones who grew up too fast, and carry too much.
The ones who are healing, but still flinch at the sound of certain names.

The Brand Behind the Name

BADFRIEND isn’t just a label. It’s a message.

We’re not here to glorify mistakes — we’re here to acknowledge them. We believe clothes can start conversations. That the most powerful designs are the ones that say what we’re too scared to. That fashion doesn’t need hype — it needs honesty.

The Badfriend Hoodie is our flagship piece. A wearable apology. A quiet truth. A second chance in the form of fabric and thread.

We’re not selling perfection. We’re stitching together pieces of the past and turning them into something you can live with.

Wear the Weight — and Keep Moving

This isn’t just about what you did.
It’s about what you’re doing now.
You’re learning. You’re growing. You’re owning it.

You don’t have to explain yourself anymore.
You just have to keep going — with softness, with self-awareness, with something warm on your back.

Put on the Badfriend jeans .
And wear your truth, even if it hurts a little.

BADFRIEND HOODIE
Unisex. Oversized. Emotionally designed.
Not for everyone. Just the ones who feel everything.