We’ve all been one.
Or we’ve known one.

A Bad Friend.

It’s the friend who didn’t show up when it mattered. The one who said they cared but left you on read. The one who promised forever and disappeared when things got hard.
Sometimes, it’s not that deep.
Sometimes, it is.

The Bad Friends Hoodie is for the ones who get it — who have been hurt, have done the hurting, or are finally ready to admit they weren’t perfect either.

It’s not just a hoodie.
It’s a confession.
It’s a conversation.
It’s closure in cotton.

THE STORY BEHIND THE NAME

We grow up being told to value loyalty.
To “be there.”
To “ride or die.”
But nobody tells you what to do when that loyalty starts breaking you.
Or what happens when you’re the one who fell short. When you didn’t show up. When you made mistakes.

BadFriend is a label many of us have heard.
Some of us deserved it.
Some of us didn’t.
But all of us have worn it in silence.

This hoodie says the quiet part out loud.
And not to glorify it — but to own it, learn from it, and move forward.

Because real growth starts where fake loyalty ends.

THE DESIGN

This isn’t just about wearing a name. It’s about wearing a truth — one that lives in the details.

• Fit: Slightly oversized for a relaxed, unbothered look. Comfort is key — because self-awareness shouldn’t feel tight.

• Material: Premium heavyweight cotton fleece. Soft on the inside. Tough on the outside. Just like you.

• Colors:

  • Shadow Black – for the friendships that went dark.

  • Ash Grey – for the conversations that faded into silence.

  • Muted Clay – for the warmth you once gave that wasn’t returned.

Front:
BADFRIEND — bold, fractured lettering. Nothing too clean, nothing too fake. It’s supposed to look like something that’s been through it.

Sleeve Embroidery:
“The real ones leave sometimes.”
A quiet reminder that walking away doesn’t always make you the villain.

Tagline (interior label):
“Made from mistakes. Worn with growth.”

WHO IT’S FOR

The ones who lost people they thought would be forever.
The ones who walked away to save themselves.
The ones who stayed too long, or left too early.
The ones who replay old fights in their heads and still wonder what went wrong.

This hoodie isn’t for people who want to pretend.
It’s for the ones who are done pretending.

You’ve changed. You’ve learned. Maybe you still have more to learn. That’s okay.
Wearing this hoodie doesn’t mean you’re proud of being a bad friend.
It means you’re not afraid to own it — and grow from it.

WHY PEOPLE WEAR IT

“I ghosted people when I was going through stuff. I didn’t know how to explain it. This hoodie helped me say what I couldn’t.”
— @stayingquietclub

“Someone called me a bad friend jeans after I left a toxic situation. I carried guilt for years. This hoodie reminded me I’m allowed to protect myself.”
— @ghostedbutgrowing

“I’ve been the bad friend and had bad friends. It’s complicated. This made me feel seen.”
— @messyandhealing

IT’S NOT JUST MERCH. IT’S MOVEMENT.

BadFriend is more than a label — it’s a statement.

It’s raw. It’s honest. It’s uncomfortable.
And that’s exactly the point.

We’re not here to sell you fake positivity or sugar-coated quotes.
We’re here to say:
You messed up? Cool. So did we.
You’re healing? Same.
You’re done lying to yourself about what went wrong? That’s growth.

CLOSURE, BUT MAKE IT CLOTH

Wearing the BadFriend Hoodie isn’t about guilt.
It’s not about shame.
It’s about truth.

You outgrew people.
They outgrew you.
Maybe there’s no villain. Maybe there’s no hero.
Maybe you just… changed.

And now, you’re here.

Putting on something that finally matches how you feel:
Complicated. Flawed. Real.
But trying.

BADFRIEND — AT LEAST YOU’RE HONEST NOW

You don’t have to be proud of who you were.
But you should be proud of who you’re becoming.

This hoodie isn’t your apology.
It’s your acknowledgment.

Not perfect.
Not fake.
Just real.

Wear it. Feel it. Let it be what it needs to be.

Because sometimes, healing starts with saying:
“I was the bad friend.”