Let’s start with the truth.

You weren’t always the best version of yourself.
Maybe you ignored that one call.
Maybe you said the wrong thing.
Or maybe you said nothing at all — and your silence said everything.

We’ve all done it.
We’ve been distant. Cold. Inconsistent. Absent.
We’ve promised to be there — and weren’t.

The Bad Friends Hoodie was made for people who aren’t afraid to say:
"Yeah, I messed up."
It’s not about guilt. It’s not about shame.
It’s about accountability.

This isn’t your basic hoodie.
It’s a confession you wear — and a challenge to grow.

WHY BADFRIEND?

Because we wanted to make something real.

Not another empty quote on a hoodie.
Not fake positivity.
Not something that screams “good vibes only” while ignoring the truth underneath.

The BadFriend Hoodie was created to reflect the moments we usually hide — the messy ones.
The ones where we said the wrong thing, forgot the important date, left someone on read, let our own problems become someone else’s pain.

And most of all — the moment we realized it.

This hoodie is for that moment.
The one where you stop making excuses.
Where you don’t try to explain it away.
Where you simply say, “I could’ve been better.”

THE DESIGN: LESS FAKENESS, MORE FEELING

We didn’t overdesign it.
We kept it honest, clean, and heavy — like the truth.

• Front:
  Bold “BADFRIEND” print across the chest. Cracked-style ink — to symbolize what’s broken, but not beyond repair.

• Back (optional):
  A simple reminder: “I’m working on it.”
  Or left blank — because not everything needs to be said out loud.

• Fit:
  Oversized. Slouchy. Unisex. Made to feel like the comfort you didn’t give, but maybe needed yourself.

• Fabric:
  100% heavyweight cotton fleece. Soft but solid. Like personal growth should be.

• Colors:

  • Black – for regret.

  • Off-White – for reflection.

  • Dusty Rose – for healing.

  • Forest Green – for growth.

• Detail:
  Hidden woven label inside reads: “Accountability is the first step.”

WHO’S IT FOR?

This isn’t for everyone.
It’s not for the ones who never take responsibility.
Not for the ones who blame, deflect, or ghost without ever looking back.

It’s for the people who sat with their guilt.
Who know what it feels like to be on the wrong side of loyalty.
Who have grown — or are trying to.

This hoodie is for anyone who’s ever whispered to themselves:
"I could’ve done more."

And still chose to show up differently the next time.

NOT JUST CLOTHES — A CONVERSATION STARTER

Wearing this hoodie means you’re honest enough to own your past.
Brave enough to share it.
And wise enough to let it change you.

It’s for:

• That text you never replied to.

• The friend you let down.

• The closure you never gave.

• And the apology you still haven’t sent.

You don’t need to broadcast your mistakes.
But when you wear this, you’re saying —
“I’m not hiding anymore.”

STYLE WITH SUBSTANCE

Throw it on with baggy jeans and headphones for that walk where you think about how to do better.
Wear it under a jacket to a quiet meetup where you finally say what you’ve been holding in.
Pair it with anything — as long as you wear it with honesty.

This hoodie isn’t about looking good for others.
It’s about feeling right with yourself.

A PORTION THAT GIVES BACK

A percentage of every BadFriend jeans sale supports nonprofit programs focused on emotional literacy and mental health.
Because we believe better people make better friends — and real change starts from within.

FINAL WORD

Being a “bad friend” doesn’t mean you’re a bad person.
It means you’re human.
You’ve made mistakes.
You’ve hurt people.
But now, you’re choosing something different.

You’re choosing awareness.
You’re choosing growth.
You’re choosing truth — even when it’s heavy.

And truth looks good on you.

The BadFriend Hoodie.
Not just worn — owned.