Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League until the summer of 2024.
The gaming operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will try to discourage issue betting through messaging on shirts, and that clubs will benefit through more money.
The offer, which deserves tens of millions of pounds, has actually remained in place because 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
this promotion code will make the 11-year deal one of the longest in professional sport, the company stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling firms.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from gambling companies.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three divisions below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the income created to assist them run their daily operations.
He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors happy to get involved in football."
However, there are worries that increasing varieties of young fans are being exposed to betting adverts.
One of the findings of the BBC's annual Price of Football study was that more young football fans bet on video games than play the sport.
About 95% of TV ad breaks in live football matches feature at least one betting advert, the BBC found in October.
In some matches, 40% of the adverts were for betting.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue betting as part of the "When the fun stops. Stop" campaign.
"From the play offs and consisting of next season every shirt will have an accountable gaming message on the t-shirt sleeve and we're tying that into an accountable betting project starting today, which consists of a television advert and border boards at EFL games," he stated
The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in reaction to public concerns about gambling and betting dependency.
The head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote more secure betting, "the messaging requires to be a lot more specific about the risk included than what the gaming market currently proposes".
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