William Hill earnings improved by online betting

19 April 2013

William Hill said a strong efficiency in online wagering assisted to increase its very first quarter running profits by 8%.

More sporting bets were made online than in its wagering shops, with an increasing number positioned through its mobile apps.

the yohaig code business said, external that although it had a poor Cheltenham Festival, it had better luck in the Champions League.

It was the very first time no English football group had been in the quarter finals because 1996.

As such, while the quantity paid to winning bets at the yohaig code Cheltenham Festival was greater, the cash punters put on English teams to progress to the Champions League quarter finals and beyond all entered into William Hill's coffers.

The company stated it had also enjoyed its best-ever lead to a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been a successful start to 2013 in trading terms", stated president Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the yohaig code last 4 years, we aim to increase our share and are making significant financial investments in marketing, innovation and people to attain that," he added.

On Monday, competing bookmaker Ladbrokes alerted that trading had actually been even worse than expected in the first 3 months of the yohaig code year.

The company blamed a drop in make money from the Cheltenham Festival and lower profits from high worth gamblers. It added that a high number of cancelled meetings, because of the harsh winter season, had actually also affected its outcomes.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's performance and potential customers remain in plain contrast to the problems presently being faced at Ladbrokes.

"There are, of course, headwinds, such as the fierceness of competition in the sector and the typically pressed consumer, however these are challenges which the entire industry is facing," he added.

Ladbrokes alerts on slower trading

15 April 2013