The global agricultural tractor market is a fiercely competitive battlefield where iconic brands vie for the loyalty of farmers worldwide. Agricultural Tractors Market Share, the percentage of total sales controlled by a manufacturer, reveals a landscape dominated by a few global giants, but with intensely strong regional players holding sway in key markets like India. As of 2025, market share is not just about selling machines; it's about building trust, providing reliable service, and offering the technology that modern farmers need.
The Global Leaders
On the global stage, market share is concentrated among a handful of multinational corporations:
John Deere: The green-and-yellow giant is the overall global market share leader by revenue. Their dominance is particularly strong in the high-horsepower segments and across North America.
CNH Industrial (Case IH & New Holland): Collectively, CNH holds the second-largest global share, with a strong presence across all regions and product segments. New Holland often leads in the lower HP segments, while Case IH is strong in higher HP machines.
AGCO Corporation (Massey Ferguson, Fendt, Valtra): AGCO is another top-tier player. Massey Ferguson, in particular, has a very strong historical presence and market share in Europe, Africa, and parts of Asia.
Kubota: The Japanese manufacturer is a dominant force in the compact and utility tractor segments globally and has been steadily gaining share in larger HP categories as well.
The Indian Market Share: A Domestic Dynasty The market share story in India, the world's largest tractor market by volume, is unique and dominated by homegrown champions:
Mahindra & Mahindra (M&M): The undisputed market share leader in India for decades. M&M typically commands a share of around 40% of the domestic market. Their strength lies in their deep understanding of the Indian farmer, a vast product range focused on the crucial utility segment, and an unparalleled dealer and service network.
TAFE (Tractors and Farm Equipment Limited): The consistent number two player, TAFE (including its Massey Ferguson brand license for India) holds a significant market share, often around 18-20%. They also have a strong product portfolio and distribution reach.
Escorts Kubota Limited: A powerful combination holding the number three position, leveraging Escorts' domestic strength and Kubota's technology.
Sonalika (International Tractors Limited): A strong number four player, known for its rapid growth and increasing export focus.
John Deere India: While a global leader, John Deere holds a smaller, albeit significant and growing, share in India, primarily focused on the higher HP segments.
Frequently Asked Questions (FAQ)
Q1: Which company sells the most tractors in the world? A1: By revenue, John Deere is the global market share leader. By the number of units sold (volume), India's Mahindra & Mahindra is the world's largest tractor manufacturer due to its dominance in the high-volume Indian market.
Q2: Who has the largest market share for tractors in India? A2: Mahindra & Mahindra (M&M) is the clear market share leader in India, typically holding around 40% of the domestic market.
Q3: How do Indian companies like Mahindra compete with global giants like John Deere within India? A3: They compete effectively through several advantages: a deeper understanding of the specific needs and price sensitivity of Indian farmers, products tailored for local conditions, a much larger and deeper-rooted dealer and service network, and strong brand loyalty built over decades.
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